Top Fashion Brands Creating The Best of Metaverse in 2023

Fashion is the best way to express oneself and stand out from the crowd. In addition, with a market value of almost $1.7 trillion, the fashion industry is the fourth largest in the world. The new evolution is supported by several large fashion companies releasing their metaverse-only collections and developing NFTs. Some of your favourite companies making the finest use of the metaverse in 2023 are listed below:

Nike

Sports industry behemoth Nike has always been open to digital transformation. Welcoming emerging technologies like NFTs, Web3, and Metaverse is a priority. The Roblox platform is used by Nikeland, a purpose-built metaverse environment, to interact with users, run contests, and provide various brand experiences.

Gucci

Gucci is the first high-end brand to build its space within the virtual real estate market, the Sandbox, solidifying its position as an innovator in the metaverse. Roblox, a gaming and metaverse platform, and Gucci have worked together to build the Gucci Garden.

Louis Vuitton

Luxury clothing company Louis Vuitton made headlines when it announced plans to release Louis: The Game for mobile devices in collaboration with Digital Artists Beeple to commemorate the 200th birthday of its founder Louis Vuitton. As Vivienne, the mascot of Louis Vuitton, players in the game set off on an action-packed adventure across six fantastical worlds that exist outside of time.

Adidas

Adidas, a major sports brand in Germany, has been active in the metaverse. In cooperation with Pixel Vault’s PUNKS Comics Creators, Bored Ape Yacht Club, and crypto investor Gmoney, it debuted its 30,000-strong NFT collection in December.

Prada

Prada and Adidas Unique teamed up to unite style to develop metaverse and web3 with their restricted version NFT assortment project named “Adidas for Prada Re-Source”, roused by the physical Re-Nylon collection.

Zara

The most well-known fast-fashion retailer in the world, Zara, is currently catching up in the metaverse domain. Recently, Zara and Zepeto collaborated to introduce their meta collection, dubbed “Lime Glam.” In addition, Zara started experimenting with augmented reality in 2018, releasing an app and putting AR displays on 120 sites worldwide.

Forever 21

American Fashion Retailer Forever 21 collaborated with Virtual Brand gathering to mould cooperation in the metaverse space. They have made “Forever 21 Shop City” on the Roblox platform for the brand’s clients, style darlings and imaginative world devotees to claim and deal with their stores.

Boohoo

The free “boohooverse” Access Pass marked the beginning of a series of NFTs created in collaboration with female artists and GMGN Labs as boohoo’s entrance into the metaverse. The next Web3 and Metaverse projects aim to involve the female fashion industry.

DISCLAIMER: Only for educational purposes is the information above provided. This is not financial advice from Kointrack.